The Role

Hain Daniels are currently recruiting for a Senior Brand Manager to work with our Plant Based categories. 

You will be responsible for developing and implementing the growth strategy for one of the UK’s most iconic and best loved plant based brands Linda McCartney’s.

Linda McCartney’s continues to drive the plant based movement with a strong category enhancing innovation pipeline, successful ATL marketing investment and strong distribution growth.  However, there still remains significant headroom for growth by continuing to drive awareness and relevance within the fastest growing category in Grocery retail.

We are looking for a Senior Brand Manager who is looking to make their mark. This role will be responsible for leading, developing and delivering a strategy that drives share, penetration and brand growth for the identified market and as such puts the candidate in the lead seat in a highly visible segment of the wider Hain Daniels Group.

The role is responsible for a marketing investment budget c. £1-2m and will lead the UK agency team including media and PR agencies. This will mean you will be responsible for developing, planning and executing the media plan for the product portfolio. 

You will be accountable for delivering a healthy innovation pipeline in line with each of the brand’s strategic aims at pace.

As part of a strong cross-functional team, you will be responsible for the direction and engagement of the local teams including operations, NPD, sales, category and customers. As well as chairing and participating in internal meetings, leading customer meetings and engaging with external stakeholders.

What you will need for the role / what it will take:

  • Degree level of education
  • Experience in a similar Marketing or Commercial function
  • NSV & EBITDA delivery in line with the annual budget
  • Support the development of strategic plans
  • Lead brand plans
  • Lead monthly reporting – internal data, IRI, Kantar, EPOS, CPMU
  • Lead internal/external meetings/processes

What can we offer you?

  • Competitive salary
  • 25 days annual leave, plus 8 Bank Holiday
  • Option to purchase additional annual leave
  • A day off work to support our charity partners
  • Flexible working options
  • Pension
  • Medical benefit
  • And access to a HUB that offers many discounts from a range of suppliers and retailers

About Us

The Hain Daniels Group is one of the UK's leading food companies. We create food and drink products with natural goodness at their core. We're the business behind a host of household brands - Hartley's jams and jellies, Sun-Pat peanut butters, New Covent Garden Soup Co., Linda McCartney's meat free food, and Yorkshire Provender to name a few. Nearly half of our business is private label - we create quality freshly prepared fruit and juices, desserts, soups, sweet spreads and meat free products for our retail partners.

Our Vision

To make it easier for everyone to lead a healthier, balanced lifestyle. Without our great team of people, this vision couldn't be our reality.

Our Business behaviours

As a business we strive to promote from within and our underlying business behaviours really enable us to drive this strategic objective. We believe we can provide an opportunity for all individuals to grow and achieve with Hain Daniels through demonstrating core behaviours such as ambition & energy, collaborative working, honest communication, innovation, delivering excellent quality, embracing versatility and equality

If Hain Daniels sounds like the company you'd like to contribute your energy and enthusiasm towards, and come on an exciting journey with us, then we can't wait to hear from you!