Hain Celestial UK is excited to announce an opportunity for an Assistant Brand Manager to join our dynamic team and drive the success of our Soup Portfolio. This role offers the flexibility of hybrid working, with occasional travel to our Histon, Cambridge office and Grimsby factory, where you’ll collaborate with passionate colleagues and see our products come to life.
This role will assist in driving profitable growth of the branded Soup portfolio – New Covent Garden, Yorkshire Provender and Cully & Sully.
For New Covent Garden and Yorkshire Provender, the candidate will have responsibility for the marketing mix, NPD pipeline and brand P&L, they will also be pivotal in supporting the strategic development of the brands. On Cully and Sully the candidate with work closely with the Hain Ireland team and drive the brand forward commercially in the UK market.
This role will include chairing and participating in internal meetings, customer meetings and engaging with external agencies.
Key Accountability of the Role
Strategic Planning
- To proactively challenge and make recommendations to the Marketing Manager and Head of Marketing on strategic issues. This includes aiding the Marketing Manager in the completion of the strategic plan, working with internal stakeholders to gain commitment to plans, as well as owning some strategic projects and implementing them through the business.
- Regularly monitor brand performance using all continuous data – Kantar, IRI etc. to formulate annual growth plans.
Innovation Development
- Understand consumer drivers and barriers for the brands and category.
- Regularly monitor and understand key consumer and flavour trends affecting your brand.
- Assist in the development of a 3 year innovation plan for your brand that delivers growth in line with the 3 year plan estimates.
- Write clear and inspiring product development briefs for the NPD team.
Project Implementation
- Lead and drive projects through the business to a set process, with a particular focus on quality and NPD.
- To lead cross-functional team working and influence key parties to deliver the project objectives.
- To identify and align required sub-projects within the programme goals.
- To develop new project standards where appropriate.
- To deliver marketing communications campaigns on time and within budget and demonstrate a return on investment.
Marketing Planning
- To assist in the formulation of marketing plans that fulfil company strategic growth objectives.
- To clearly understand the brand and the key value levers, and use marketing tools that pull the right levers and drive value sales and profit.
- Develop measurement criteria for campaigns to be able to prove ROI to the business.
- To present plans to the exec, sales, NPD, operations, supply chain to gain company wide acceptance and excitement.
- To take the plans to retailers to support the sell in and gain commitment from retailers to support the brands.
- Able to build key relationships with external partner agencies in order to support them in delivering excellent work.
Budget Control
- To monitor the marketing expenditure on a regular basis and manage to the budget or latest forecast.
- To be rigorous on returns for every £1 spent – however small.
P&L Control
- To monitor every element of the P&L above fixed overheads and make recommendations to improve profitability whist maintaining the product values in the brands.
- To set up cross functional teams to address cost savings where appropriate.
What you will need for the Role:
- Degree 2:1 or above, desirable in business/marketing
- 2+ years marketing experience, ideally in FMCG
- High degree or learning and change agility
- Excellent communication skills, written and verbal
- Able to motivate others
- Self starter, with the ability to work independently
- Good commercial acumen
- Passion and drive to succeed
What can we offer you?
- Competitive salary / rate of pay
- 25 days annual leave, plus 8 Bank Holiday
- Option to purchase additional annual leave
- A day off work to support our charity partners
- Flexible working options
- Pension
- Medical benefit
- And access to a HUB that offers many discounts from a range of suppliers and retailers
About The Hain Celestial Group
Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities and the planet through better-for-you brands. For more than 30 years, our portfolio of beloved brands has intentionally focused on delivering nutrition and well-being that positively impacts today and tomorrow. Headquartered in Hoboken, N.J., Hain Celestial’s products across snacks, baby/kids, beverages, meal preparation, and personal care, are marketed and sold in over 75 countries around the world. Our leading brands include Garden Veggie™ snacks, Terra® chips, Garden of Eatin’® snacks, Earth’s Best® and Ella’s Kitchen® baby and kids foods, Celestial Seasonings® teas, Joya® and Natumi® plant-based beverages, Greek Gods® yogurt, Cully & Sully®, Imagine® and New Covent Garden® soups, Yves® and Linda McCartney’s® (under license) meat-free, and Alba Botanica® natural sun care, among others.
Hain Celestial UK
In the UK, Hain is one of the UK's leading food companies. We create food and drink products with natural goodness at their core. We're the business behind a host of household brands - Hartley's jams and jellies, Sun-Pat peanut butters, New Covent Garden Soup Co., Linda McCartney's meat free food, and Yorkshire Provender to name a few. Nearly half of our business is private label - we create quality freshly prepared fruit and juices, desserts, soups, sweet spreads and meat free products for our retail partners.
Over our sites up and down the UK, we employ circa 1,200 people in roles within Production, Supply Chain, Product Development, Sales and Marketing, and through to our Finance, HR, IT and beyond. Each of our colleagues is vital to our continued success. That's why we target the best talent, and help to develop them through the ranks.
Our Values
Own It – I am empowered and accountable for improving Hain’s business results and impact
Win Together – I collaborate with others to grow, deliver and celebrate success.
Foster Inclusion – I create an environment where everyone feels welcome, respected and valued for their uniqueness.
Be Curious – I explore ideas & insights with a growth mindset.
Our Purpose
To inspire healthier living for people, communities & the planet through better-for-you brands
Our Mission
To build purpose-driven brands that make healthier living more attainable by empowering our people, engaging our partners, and living our lives.
If you need reasonable adjustments made to the recruitment process, please let us know so we can support you in the right way.
If Hain sounds like the company you'd like to contribute your energy and enthusiasm towards, and come on an exciting journey with us, then we can't wait to hear from you!