🌱 Marketing Manager – Communications (Beverages & Plant-Based)
Location: Home-Based (with regular travel to London office and monthly trips to Vienna)
Reports To: Marketing & Strategy Director – Beverages & Meat Free
Direct Reports: Senior Communications Manager, Brand Communications Executive
Budget Responsibility: Approx. $3–5M advertising spend
Salary: Competitive + benefits
As Marketing Manager – Communications, you’ll shape and lead the UK brand communications strategy across our beverages and plant-based portfolio. This includes iconic and mission-led brands such as Linda McCartney’s, Joya, Natumi, and LIMA. Your focus will be on delivering powerful, insight-driven campaigns that build brand equity, drive awareness, and generate action across multiple consumer touchpoints and markets.
You’ll lead a small, high-performing team and manage a strong agency network to bring brand stories to life—always with a clear eye on effectiveness, commercial impact, and creativity.
Help Us Change the Way the World Eats
At Hain, we’re not just building brands—we’re building a movement. From Linda McCartney’s and Joya, to Natumi and LIMA, we are proud to lead the way in purpose-led innovation across categories like beverages and plant-based foods.
With a growing portfolio of market-leading brands and a clear mission to make healthier living more attainable, Hain is now entering an exciting new phase of investment and growth. We’re looking for a seasoned Marketing Communications Manager to help us inspire consumers, energise teams, and drive impactful campaigns that matter.
What You’ll Be Doing
🔹 Strategic Brand Communications
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Develop and execute a clear 18-month communications plan aligned with brand and business goals
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Drive relevance, talkability, and distinctiveness across all campaigns
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Partner with insights and brand teams to turn data into meaningful action
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Build thought-leading work that balances purpose with commercial outcomes
🔹 Agency Leadership & Campaign Development
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Lead strategic partnerships with agencies across creative, media, and digital
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Ensure quality briefs, clear KPIs, and high standards of delivery
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Oversee the creation of campaign assets and content that work across channels
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Maintain non-working media below 20% of total spend
🔹 Team Leadership & Development
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Inspire and lead a talented team of two direct reports
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Encourage development, provide coaching, and build a high-performance culture
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Navigate challenges and ensure prioritisation of key projects
🔹 Budget & Effectiveness Management
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Own and manage a communications budget of $3–5M
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Champion ROI, innovation, and “test & learn” marketing approaches
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Ensure all activity supports the brand’s strategic growth and long-term equity
What You’ll Bring
✔️ Significant experience in marketing communications within FMCG or consumer brands
✔️ Proven ability to lead strategic campaign development from insight to execution
✔️ Confident agency manager with experience driving strong creative and media partnerships
✔️ Commercially savvy, with a strong sense of ROI and budget control
✔️ A leader who can develop and inspire teams and build cross-functional alignment
✔️ Organised, detail-driven and proactive, with excellent stakeholder management skills
✔️ Passionate about purpose-led brands and plant-based living
What We Offer
🌍 Home-based working (with 2–3 days per week in our London office and monthly Vienna travel)
🎯 Opportunity to shape the communication strategy of some of the UK & Europe’s most loved brands
📈 Competitive salary + performance-related bonus
🌱 25 days holiday + 8 bank holidays
🧘 Access to wellbeing, medical, and lifestyle benefits
🛍️ Discounts on a wide range of retail and lifestyle services
Ready to Lead Bold Brand Communications That Make an Impact?
If you’re a strategic thinker with a creative edge and a passion for brands that do good—this is your opportunity to drive real change and make your mark.
Apply now and be part of our journey to Change the Way the World Eats.